PIONEER AWARDS

Our stage for start-ups, scale-ups, innovations and new products.

We bring together start-ups and scale-ups, investors, venture capitalists and key leaders from the public and the private sector.

We put a spotlight on great innovations and products that have a lasting and sustainable impact on our mobility experience – now and in the future.

The Offer

The Competitions

  • PIONEER AWARD – Start-up Competition 2026

    2026 - PIONEER AWARD – Start-up Competition

    Are you building the future of mobility? Apply now!

    HEY/PIONEER, in collaboration with Automechanika Frankfurt, invites visionary start-ups, bold scale-ups, and disruptive innovators who want to actively shape the future of mobility. With the PIONEER AWARD – Start-up Competition 2026, we are bringing together the most innovative start-ups, scale-ups, and technologies across six key clusters. Apply now!

  • A group of four people standing in front of a screen that says 'HEY PIONEER' with Wi-Fi symbols, with one person holding a large check or award certificate.

    2024 - PIONEER Competition at AUTOMECHANIKA Frankfurt

    The Winner: VePa Vertical Parking

    VePa was able to convince the high-caliber jury with its concept for space-efficient parking and charging hubs in inner-city areas.

  • 2024 - PIONEER Competition at HEY/MOBILITY HAMBURG

    The Winner: MOBIKO

    The mobility platform for your entire employee mobility - whether flexible mobility budget with public transport and sharing services, Germany job ticket, vehicle fleet (down- or rightsizing), business trips, etc.

  • A woman on stage holding large check with €10,000 at the Hey Hamburg mobility festival, smiling as a man claps beside her.

    2023 - PIONEER Competition at HEY/MOBILITY HAMBURG

    The Winner: NÜWIEL

    NÜWIEL developed an eTrailer, the world’s first electric trailer with a patent granted sensor technology. NÜWIEL’s technology brings the force transfer between the bike and the eTrailer to zero and enables a fully synchronized, automatic movement with a millisecond-precision.